Mobile analytics firm Zokem just published a new study comparing mobile application usage on smartphones and tablet computers to the time spent Web browsing. The results are not surprising – application use is far more popular than using the Web browser on these devices, the firm found.
Also of interest, especially to mobile application developers, are the differences in app and Web usage between tablets and phones. On smartphones, apps are 6 times more popular than Web browsing, while on tablets, the difference is not as significant.