Mobile ad company Millennial Media released its monthly mobile data report and one thing that stands out is Apple’s iOS is generating 50% of the ad revenue, with just 28% of the share of devices.
The data here is based on Millennial ‘s ad impressions, and doesn’t represent the entire market. (It’s possible more Android apps are powered by AdMob ads, which could explain the disparity.) Still, it’s an interesting data point.
Image: Millennial Media
Image: Millennial Media