Mobile, location based social networking is a young but exciting field. How will it gain mainstream adoption and how will it become a viable business, though? A new partnership announced today between notable location service Loopt and high-flying mega-discount provider Groupon provides an interesting data point in the discussion.
Loopt tracks the location of users persistently, without their having to check-in manually (though you can do that too), and it will now send push notifications of Groupon deals nearby. GigaOm’s Ryan Kim does a good job covering the announcement, but there are a few details in particular that I want to raise.
Article source: RRW http://feedproxy.google.com/~r/readwriteweb/~3/nGkH-2IYVek/groupons_new_partnership_with_loopt_is_this_how_lo.php