French Internet research company Miratech has published research on how users interact with media presented in a physical newspaper versus an iPad. Miratech used eye-tracking technology to determine how users approached each medium and tested their memories to see if there was a difference in information retention.
Newspaper readers finished articles slightly quicker than iPad readers, who were more likely to skim content than to read it fully. Newspaper readers also had better retention, with 90% remembering what they read on paper compared to 70% of users of the iPad. See some of their videos after the jump.