Tracking what you click on has been one of the fundamental pieces of Web analytics. But your clickthroughs represent only part of what you actually do online. Eye-tracking studies have often been seen as the best way to determine what people are actually thinking as they browse, but these sorts of experiments – until recently – have been either technology- or cost-prohibitive for many people.
But now researchers at Microsoft may have found an easier way to track where people are looking as they browse the Web. The new process doesn’t actually utilize eye-tracking hardware, but rather uses the position of the cursor as a stand-in – where your cursor moves, where you hover, and of course sometimes where you click. According to their research, the cursor’s position as actually a pretty good sign of what you’re looking at and what’s important, particularly when it comes to search results.
Article source: RRW http://feedproxy.google.com/~r/readwriteweb/~3/2iAUCh_1xJI/new_web_analytics_may_track_not_just_where_you_cli.php