It wasn’t a huge secret, but I certainly didn’t know this: Vesterbacka tells me you will soon be able to buy Angry Birds-themed cookbooks; actual physical books and ebooks for Kindle, Nook and iPad.
Full disclosure: I got one of these limited-edition Angry Birds cookbooks for free (hence the pictures above and below). Also, I’m not much of a cook (hence why I accepted the book in the first place).
In all seriousness, Vesterbacka tells me there have been 400 million downloads of the Angry Birds apps to date, and that its merchandising business is chugging along nicely as well, with about 10 million plush toys having gone over the counter already. I also bought two for our baby boy recently.
Rovio is on a mission to turn Angry Birds into a brand as iconic as Nintendo’s Mario and Mickey Mouse, Vesterbacka adds. Gotta love ambitious (European) startups.
Enjoy the interview:
- ROVIO MOBILE
- ANGRY BIRDS
Rovio is one of Europe’s leading independent developers of wireless games with an ever-growing portfolio of award-winning titles spanning many genres from casual to core next-gen console IP. Their studio has developed games for some of the biggest names in the mobile space, including Electronic Arts, Nokia, Vivendi, Namco Bandai and Mr. Goodliving/Real Networks.
The seeds of Rovio were sown in 2003 when Helsinki University of Technology students Niklas Hed, Jarno Väkeväinen, and Kim Dikert participated in a mobile game…
Angry Birds is a puzzle video game developed by Rovio, a developer based in Finland. Since its release for Apple’s iPhone and iPod Touch devices, over 6.5 million copies of the game have been purchased, and versions have appeared for other touchscreen-based smartphones.
In Angry Birds, players take control of a flock of birds that are attempting to retrieve eggs that have been stolen by a group of evil pigs. The pigs have taken refuge on or within structures made…