Image: Apple
Scott Bell
Scott Bell blogs at I heart Wall Street.
Recent Posts
- 8 Things I’d Rather See Apple Do With Their Cash
- New Rules
- A Dolphin Safe Banking System
28 days ago, the world lost one of its greatest innovators, and Apple lost its father. And today, there’s serious banter being bandied about that Apple is now considering using it’s considerable war chest of cash ($82 billion) to start buying back shares or, worse, begin distributing a dividend (face in hand).
I can hear Steve now…”Do you know who buys back shares? Do you know who hands out dividends? Tech companies like Microsoft. Don’t be an asshole…”
Here Are 8 Thing’s I’d Rather See Apple Do With Their Cash →
Do you really think that’s what Steve would want, Apple? Forget ‘what Steve would do’, what would he want?
He would want greatness, and this ain’t it. It’s lazy. It’s unoriginal. It’s boring. So, if you’re listening Apple, I’ve got some suggestions for what you should do with your 82 bills.
In the interest of disclosure, Apple is one of my largest personal holdings and I do own a considerable amount of Apple shares for client accounts as well.
I’ve owned Apple for a very long time. And the reason I own Apple is because I agree with James Altucher, I think they have the DNA to become the first trillion dollar company in the world.
Ok, Apple — First and foremost, unleash your greatest asset; the love of design. And as I see it, the time is ripe for the Apple to fall a bit further from the tree. See, Steve gave the company the license to do it in 2007, when he dropped “Computer’ from their name.
Apple’s greatest untapped resource isn’t just the expectation of future tech innovation; it’s world-class design. And Apple’s greatest asset in the pursuit of design nirvana is Jony Ive, arguably one of the most successful designers of the 21st century.
So, let’s unleash Jony on the world. Let’s give the shareholders what they want… super human growth applied to a company that stands for perfection. It’s staring you in the face.
See, in 2003 Jony Ive gave an interview to the Design Museum in Britain as the winner of Design Museum’s inaugural Designer of the Year award.
He said, “By the age of thirteen or fourteen I was pretty certain that I wanted to draw and make stuff. I knew that I wanted to design but I had no idea what I’d design as I was interested in everything: cars, products, furniture, jewelery, boats…”
Reinvent the rest of the world, make more dents in the universe.
So Apple (and Jony), if you’re listening, let’s see what you can do with these ideas.
This post originally appeared at I Heart Wall Street.
Article source: SAI