There are plenty of impressive stats in Apple’s December quarter earnings report, such as 37 million iPhones shipped, $46 billion of overall sales, and $13 billion of profit.
But Apple’s most impressive stat continues to be its growth rate: Apple is not only huge, but it is growing at a rate far greater than its peers. And, even more incredible, its growth rate is accelerating.
As a company gets bigger, or as a market matures, its growth rate typically falls. It’s only natural: The numbers get bigger, so the percentage of change eventually shrinks. But for Apple, during the Christmas quarter its busiest time of the year that hasn’t happened yet.