HubSpot’s resident social media scientist Dan Zarella released a new report on how to get the highest number of click-throughs for your tweets.

Some of the information (presented below in a handy infographic) is stuff we already knew: Tweets between 120 and 130 characters tend to get retweeted more often than longer and shorter tweets and slow odwn the pace of your tweeting, for example. But other findings – including click-through rates for tweets containing the word “daily is out” by paper.li users – were surprising.