Facebook released some metrics around early partners for its app platform, showing how the apps affect their traffic. The results? Partners like Pinterest, Fab.com, Artfinder, Foodspotting and Foodily are seeing large increases in the number of users connecting to their sites.
The Timeline apps platform were first announced at Facebook’s f8 developer conference last September, with 60 apps going live just a few weeks ago. But despite the newness of the apps, many partners are already seeing a significant uptick in traffic.
In the fashion vertical, virtual pinboard site Pinterest, for instance, has seen the number of Facebook users visiting the increase by more than 60 percent. Fab.com has also seen a 50 percent increase in traffic from Facebook, with fashion and style discovery mobile app Pose touting a 5x increase in signups since implementing the app.
Food sharing app Foodspotting reported a 3x increase in the number of visits and activities, while recipe site Foodily touted a 4x increase in new users since its Timeline sharing app was released. Art discovery platform Artfinder has seen a 60 percent increase in new visitors from Facebook, while Rockmelt has seen users add 14 new articles on average, driving 20 percent more traffic.
Of course, it’ll be interesting to see how this evolves as more apps and app makers appear on the Facebook platform and users have to distinguish between the signal and noise. In the meantime, however, a relatively small number of apps seem to be benefitting from tying into the social platform.
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