Twitter Begins Self-Serve Ad Sign-Ups, Offers $100 In Free Advertising

twitter self serve

Twitter is now accepting sign-ups from small businesses that want to participant in its self-serve ad program.

The self-serve rollout was reported this afternoon by Ad Age and others, and the sign-up page is now live. In a promotion with American Express, Twitter offering a $100 credit for free advertising to the first 10,000 businesses that register — you just have to accept American Express cards, or be a cardholder yourself. Oh, and the sign-up process also requires you to follow American Express on Twitter.

Twitter has been talking about expanding its advertising program to a self-serve model for a while now. Ad Age reports that the company currently works with 3,000 advertisers, so even the first wave of self-serve customers will mark a big expansion of the program. The self-serve platform is supposed go live in late March.

A Twitter spokesperson says the company will be making a more formal announcement on Friday.


Twitter, founded by Jack Dorsey, Biz Stone, and Evan Williams in March 2006 (launched publicly in July 2006), is a social networking and micro-blogging service that allows users to post their latest updates. An update is limited by 140 characters and can be posted through three methods: web form, text message, or instant message. The company has been busy adding features to the product like Gmail import and search. They recently launched a new site section called “Explore” for…

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