French Birchbox Competitor JolieBox Acquires Spain’s Glamourum

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JolieBox, which is basically a French version of Birchbox, has just acquired the Spanish version of Birchbox, a service known as Glamourum. The acquisition comes a few months following the company’s Series A with Alven Capital, and the acquisition of its U.K. competitor Boudoir Privé.

Terms of the deal were not disclosed, but it was for a mix of cash and stock, the company says.

JolieBox was founded in 2011, and has ambitions to expand into international markets, as indicated by its previous acquisitions. With the Glamourum acquisition, the company now has ties with top brands in the Iberian market. And it already has established relationships with over 100 beauty brands, including Lancôme, Yves Saint Laurent, L’Oreal, Laura Mercier, Caudalie, Payot, L’Occitane, Bourjois, Kiehl’s, and others.

Since its launch, the company has seen over 50% compound monthly growth, and today serves tens of thousands of clients.

Says Quentin Vacher, CEO of JolieBox, the company is focused on not only being the European version of Birchbox, but wants to compete with Birchox head on here in the U.S.

“The geographical expansion of JolieBox is at the heart of our strategy,” he says, “we concentrate on large European countries and are planning to deploy in the short term our ‘Made in France’ beauty box offering in the American continent.”

JolieBox is not the only European player to have copied the Birchbox model. Others include the Samwer clone GlossyBox, plus Box of Beauty, and Kosmetik.de, for example.