The Rise of Beautiful Apps


A noticeable trend this year is beautiful apps or websites. It’s all part of a larger trend that I’m calling The Visual Web, meaning that images and video are becoming an increasingly important part of what we consume online. Pinterest is the best example of that larger trend. But by “beautiful apps or websites,” I’m specifically referring to extremely well-designed apps or websites. Ones that make you drool. Of course, beauty is in the eye of the beholder. But I think we all agree that Johnny Depp and Reese Witherspoon are particularly fine examples of beauty in human form. So what’s the app equivalent of Johnny Depp? Or the website version of Reese Witherspoon?