Oprah’s back with a digital book club

Oprah’s Book Club, which turned featured books into major bestsellers, is back after two years — with some improvements for the digital age: “This time it’s an interactive online book club for our digital world,” Oprah Winfrey said Friday.

Oprah’s first new selection is Cheryl Strayed’s “Wild,” published by Random House’s Knopf. Starting Monday at noon, “Oprah’s Book Club 2.0″ digital editions of “Wild” will be available, “with exclusive content including a reader’s guide and Oprah’s notes on her favorite passage,” will be available for Kindle, Nook, the iBookstore and in other digital bookstores.

The press release outlines the special ways that Oprah will promote “Strayed” — and, presumably, the books chosen after it — in the digital age:

  • A series of webisodes featuring Oprah and Strayed will post weekly, progressing with readers as they read during the months of June and July.
  • Readers will have the opportunity to answer weekly questions on Oprah.com with text or photo using Facebook and Twitter (using #oprahsbookclub). Readers will also submit questions about Wild. Oprah and Strayed will answer via video responses each week, and real-time updates will be featured on Oprah.com.
  • Using Storify, Oprah.com will highlight reader tweets, Instagram photos and Facebook posts that will be curated into a social wrap up that will live on Oprah.com, providing readers with a snapshot of what participants are thinking, feeling and sharing as they read Wild together.
  • Starting June 28, a map display on Oprah.com will allow readers to locate other Book Club participants around the world.
  • Using the mobile messaging application GroupMe, Oprah’s Book Club 2.0 will have a section where readers can create smaller book clubs with their friends to have discussion groups about the book club selections.

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