How Tim Cook Will ‘Double Down’ On Apple Secrecy: An Underground Bunker (AAPL)

We were able to walk right up to the Moscone Center in San Francisco and snap pictures of the banners Apple’s hanging for next week’s Worldwide Developers Conference, where it will unveil new products like iOS 6.

That will change in 2015, after Apple builds its gigantic new spaceship headquarters in Cupertino, Calif.

Apple just submitted updated project documents to the city which include detailed floor plans.

Those plans show a vast underground auditorium—presumably for the kind of press events Apple currently holds at the Moscone facility.

Apple has held press events in Cupertino before, like the launch of the very first iPod in 2001 and the rollout of the iPhone 4S.

But a purpose-built facility, designed to keep prying eyes away until Apple’s ready to unveil its products, will fulfill CEO Tim Cook’s promise to “double down on product secrecy.”

Here’s the auditorium:

Apple Campus 2 auditorium

See Also

Tim Cook: We Are Going To Blow You Away In Two Weeks

Apple WWDC 2012


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