EXPERTS REVEAL: The 7 Biggest Mobile Marketing Mistakes You Can Make

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Money is pouring into mobile advertising—$5.3 billion last year—but much of it is wasted as advertisers make dumb mistakes. In advance of Business Insider’s Mobile Advertising Conference, we asked half a dozen prominent mobile ad execs to give us their advice on the common mistakes that clients and agencies make.

Executives from Microsoft, Tribal DDB, Teen Vogue, Nexage, Joule, Mr Youth and FirstBorn all responded with stories of mobile campaigns gone wrong.

Some of them are hilarious—like ads that encourage use of mobile devices in places where there isn’t any wireless reception. But some pitfalls are less obvious—do you know what “showrooming” is, for instance? And if you do, how to prevent it?

Here are the answers.