HEATMAPS: What You’re Actually Looking At When You Look At Facebook (FB)

girl laptop

Ed Yourdon / Flickr, CC

Facebook: What’s she looking at?

See Also

This Video Shows What It Would Have Been Like If The Olympics Were In New York

opening ceremony

Aurora Colorado Shooting Victims

A recent study by Facebook ad buyer AdParlor showed that mobile ads on Facebook are much more effective—and much cheaper—than its regular ads. In fact, Facebook now books $500,000 a day in mobile advertising, CEO Mark Zuckerberg told analysts on his Q2 2012 conference call.

But EyeTrackShop, a market research company that specializes in producing heatmaps that track your eyeballs as you look at advertising to show what people actually pay attention to when presented with a computer or device screen, has called that into question with a study showing that more people miss ads on Facebook on mobile devices than on the iPad or a device with a larger screen.

The company says, “This study shows why the current business model for Facebok mobile ads does not work.”

The following slides are EyeTrackShop’s evidence.

Comments are closed.

Plugin from the creators ofBrindes Personalizados :: More at PlulzWordpress Plugins