Media powerhouse AOL launched its On Network back in April, providing a shot in the arm for its online content business. In a nutshell, On promised to bring all the company’s premium video content together, under one digital roof.
Today, the AOL On Network is getting version 2.0 of its connected TV app, which was formerly known as AOL HD. The latest app will feature ad-serving capabilities at launch, which will help the company monetize its slew of videos in the AOL On library – 380,000 short-form videos at the time of writing.
The app was already available on seven connected TV platforms, and the update will be made available to three of these: Samsung Smart TVs, Roku and Sony. In addition, TiVo will also be joining the lineup of supported platforms in beta, with TiVo Premiere DVRs being reeled in the next couple of weeks.
The upgraded app features a newly redesigned user interface, and in addition to AOL original content, it will feature high-definition videos from the AOL On Network’s premium content media partners such as Reuters, AP, BBC, Newsy, Entertainment Tonight, Sugar, E!, Splash News, CNET and Gourmet TV.
The upgraded incarnation of the AOL On app will help AOL lure advertisers on board, with campaigns executed via pre-roll ad units across AOL On’s premium, brand-safe content.
“Demand among advertisers for connected TV inventory is incredibly high,” says Ran Harnevo, Senior Vice President, Video, The AOL On Network. “With this launch, we’re delivering on our promise of giving advertisers the tools to reach consumers across every screen in a high-quality, curated environment.”