Variable pricing based on market timing, inventory and profit margins is nothing new for business. Airlines, hotels and restaurants have long employed “yield management” techniques to maximize revenue. But pricing changes are now coming far faster and affecting more products and services. And retailers are beginning to flirt with new factors like identity-based pricing, where what you...
According to some estimates (such as from XyoLogic) around 0.1% of iOS apps get 50% of the the downloads on the app store (there are 650,000+ iOS apps), with as much as 60% of iOS apps never downloaded, and only about 30-50% of apps on Android getting any traction at all. With that in...
Never mind the fact that nearly 40 percent of mobile ad clicks are either accidental or fraudulent – the folks from eMarketer say that mobile ad revenues in the US will grow from $1.45 billion in 2011 to $6.62 billion in 2014. The New York-based research group projects that by 2016, the US mobile...
After months of speculation that Yahoo might part with ad exchange Right Media, the company is going out of its way to affirm its commitment to its core ad technology. In a mini media blitz of stories in the ad trades today, company executives said Yahoo has no plans to let it go. “We...
Google has announced the launch of its first Latin American data center, FayerWayer reports. Based in Quilicura near Santiago, Chile, it will serve several countries across the region. According to Google, its “long-term investment in this data center will reach $150 million USD and will be one of the most efficient and environmentally friendly...
Gannett is on a shopping spree. After the media company snapped up advertising company BLiNQ for $92 million a few weeks ago, Gannett is announcing the acquisition of Mobestream Media, maker of the Key Ring consumer rewards mobile platform, Key Ring. Terms of the acquisition were not disclosed. Key Ring is a mobile app...
Email More Photo by Kevork Djansezian/Getty Images Vanity Fair released its “New Establishment” list and it is dominated by tech people. Here’s the full list: Tim Cook and Jonathan Ive, Apple Larry Page and Sergey Brin, Google Jeff Bezos, Amazon Mark Zuckerberg, Facebook Jack Dorsey, Twitter, Square Marc Andreessen and Ben Horowitz, Andreessen Horowitz...
Email More To listen to some mobile industry executives and investors tell it, you would think the smartphone revolution was just beginning. In the United States, however–one of the more mature smartphone markets–we’re actually already entering the later innings. In a new BI Intelligence report from Henry Blodget, we detail how smartphone penetration in...
Stay ahead of key mobile trends with BI Intelligence, Business Insider’s new research and analysis service focused on the mobile industry. Access the full library of research, data, and charts. Sign up for your free trial today eMarketer A new estimate of mobile ad dollar revenue from eMarketer claims that Pandora and Twitter will...
Web security company Sophos has been out on its bike trying to find unsecured WiFi around London and has revealed that 27% of the networks surveyed have poor security or are not secured at all. The process is not unusual but more often a car is used to cruise around sniffing for unsecured networks,...