Founded by a former Microsoft lead, Singapore-based The Stakeholder Company’s aim is to assistance organizations say their open picture by streamlining investigate with law software. Using information cognisance and algorithms, The Stakeholder Company can assistance forestall intensity PR nightmares before they happen.
“We save years off building a right attribute network,” says owner Terence Lyons, who was before Microsoft’s tellurian stakeholder rendezvous lead. The Stakeholder Company draws on Lyons’ knowledge strategizing how to revitalise a company’s repute after it was strike with antitrust cases in a U.S. and Europe.
Red Dot Ventures announced this week that it’s pouring $490,000 of seed appropriation into The Stakeholder Company. Lyons says his firm, that was founded in Jan 2011, adopted an “ultra-lean, ultra-light” startup indication to sojourn comparatively eccentric from investment income and is already profitable. Current clients embody HP, Nokia Siemens and Swiss agro-chemical writer Syngenta.
The Stakeholder Company uses law “issue mapping and cognisance program mixing amicable network speculation algorithms, crawlers, research engines and cognisance modules.” It also marks online content, including a blogosphere, Twitter and LinkedIn, in sequence to pinpoint a many successful people in a open review about an organization.
“We brand relations that we consider are relevant, and are we going to rivet with these people, and hopefully that takes clients from tracing issues to apropos shapers of a agenda,” says Lyons. For example, a Stakeholder Company recently tracked and analyzed opinions voiced online about a insecticide manufacturer so a association could confirm that environmental groups and activists to speak to.
Lyons says The Stakeholder Company offers an advantage over amicable analytic collection like Klout since it does some-more than brand pivotal online influencers.
“That’s one little fragment of a applicable audience. We do that, too, though we also brand NGOs, general supervision organizations, politicians, academics, process writers and activists, all of these groups, and mix them into one ecosystem so a association can map and request algorithms to see what issues are trending,” says Lyon.
The association is headquartered in Singapore, with employees formed in India, a UK, France and Papua New Guinea. It skeleton to open another bureau in London by a initial entertain of 2013.
- THE STAKEHOLDER COMPANY
Companies face a some-more formidable open policy, regulatory, domestic and reputational sourroundings than ever before. We keep them connected to this ever changing landscape of NGOs, IGOs, Government, associations, media, academics, investors and many other pivotal opinion leaders.
We precedence modernized methodologies, network algorithms and systems to brand pivotal opinion leaders. We evenly collect and say these audiences with a dedicate group of information specialists. We bond companies to their pivotal influencers by a rarely customized CRM system.
We bring…
→ Learn more
Article source: http://feedproxy.google.com/~r/Techcrunch/~3/bf6WkUCDIjg/