Facebook has given a categorical “f” trademark idol a makeover, flattening a pattern by stealing a dark blue bar along a bottom, that gave a idol a contemplative sheen/slight 3D effect, as good as relocating a position of a f so it now bleeds right off a bottom. The altogether outcome is a simplified, unfussy and purify looking pattern with a f some-more clearly leaping out. Facebook posted a new trademark as a downloadable resource for reporters today.
The modernise was flagged to TechCrunch by engineer Tom Waddington who records in a blog about a change that it appears to be partial of a wider idol open purify during Facebook, with a whole horde of other icons used on several central Facebook pages also removing done over in a same flattened and some-more visually distinguished style. These icons including a developers icon, privacy- and security-related icons and a mobile icon, among others. Updates seem to have occurred final week.
Here are some of a other idol redesigns — see Tom’s blog for all a examples he’s noticed:
Flat pattern has widespread a levelling change all over a tech attention and a interfaces in new years — from Microsoft’s flat, tile-based Windows Phone UI, to Google’s gusto for streamrollering a product interfaces, to scores of other apps and websites. Standing out — or rather above — all this levelling is of march Apple, that continues to cite a skeuomorphic character of idol and interface pattern that tries to reconstruct a demeanour of real-world objects or shapes, by incorporating shading and/or texture.
Cupertino has been roundly mocked for adhering out while a rest of a digital universe is shedding pixels and going prosaic (there’s a good ratiocination of both sides of a prosaic vs skeuo discuss here) yet from a usability indicate of view, prosaic pattern can emanate difficulty about that portions of a website or interface are designed to be clicked on, for instance. However when it comes to something as manifest as Facebook’s f trademark there seems no reason to reason onto a dark blue bar. As a selling message, a new idol is many louder and prouder, even yet it’s flatter.
According to Facebook’s logos trademarks discipline page, a “f” trademark can be used for:
- Your Facebook Page
- Your Facebook Group
- An focus we offer around Facebook Platform
- Your doing of Facebook Connect
It’s also clearly one of Facebook’s many manifest pieces of code seat — appearing on a favicon, for instance, and a mobile app icons. The new demeanour trademark is already up and using on Facebook’s possess Facebook page. While an inverted chronicle of a trademark (white square, blue f) appears on a Facebook hunt bar (if we have Graph hunt enabled). In his blog Waddington records that a new f trademark download is entirely transparent, ie with a f entirely cut out — that might explain a inverted hunt bar version.
The strange f idol was designed by New York-based pattern residence Cuban Council behind in 2006 that told TechCrunch it has not worked with a trademark or with Facebook since. ”Cuban Council constructed a primary word pitch for Sean and Mark in 2006,” Mike Buzzard wrote us in an email, “and have not worked with a trademark or a association since.” His conjecture is that a new idol complement could be a a outcome of Facebook’s 2011 Sofa acquisition. Mike and some others from Cuban Council assimilated Google final year in an acqui-hire to work on Google+.
Facebook declined to criticism when we asked about a idol redesign.
In further to a ubiquitous attention push towards agree design, TechCrunch’s in-house Facebook stalker, Josh Constine, suggests a decluttered pattern could be a pointer of internationalisation — i.e. to improved promulgate a Facebook code to non-English denunciation users who might have been confused by the horizontal line apparently joining and fluctuating a f symbol. He records that a strange pattern was recognised when Facebook was a domestic association targeting only U.S. users.
Facebook is a world’s largest amicable network, with over 1 billion monthly active users.
Facebook was founded by Mark Zuckerberg in Feb 2004, primarily as an disdainful network for Harvard students. It was a outrageous hit: in 2 weeks, half of a schools in a Boston area began perfectionist a Facebook network. Zuckerberg immediately recruited his friends Dustin Moskovitz, Chris Hughes, and Eduardo Saverin to assistance build Facebook, and within 4 months, Facebook combined 30 some-more college networks.
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