When setting up Google AdWords campaigns, it can pretty difficult to guess which ad copy is going to perform the best. Sometimes even the tiniest, most unexpected changes can have a dramatic impact on ad performance. But how do you know what will be most effective?
A new Y Combinator-backed startup called MixRank wants to help take some of the guesswork out the process. The self-described “spy tool for contextual and display ads” offers businesses a glimpse at AdSense campaigns being run by other companies and shows which ones had the best performance.
Article source: RRW http://feedproxy.google.com/~r/readwriteweb/~3/saZElsFj5_c/optimize-google-adsense-campaigns-mixrank.php