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Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies (we covered part of this study back in 2008).
The majority of companies studied found social media – such as blogging, social networking and online video – to be successful. Even as far back 2007 (why does that seem like so long ago?), a majority of the companies surveyed found social media to be at least somewhat important.
You can find the full sized graphic here.
Photo by kioan
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Socialcast (which was recently acquired by ReadWriteWeb sponsor VMware) ran an interesting infographic these week visualizing, among other things, a social media study conducted by the Center for Marketing at the University of Massachusetts Dartmouth on the use of social media in Fortune 500 companies (we covered part of this study back in 2008). nnThe majority of companies studied found social media – such as blogging, social networking and online video – to be successful. Even as far back 2007 (why does that seem like so long ago?), a majority of the companies surveyed found social media to be at least somewhat important.
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Article source: RRW http://feedproxy.google.com/~r/readwriteweb/~3/9xsVsyJWGNY/the-business-impact-of-social-media.php