Today Apple released its third quarter earnings. Perusing the revenue figures, I was struck by just how much the iPhone and iPad have overtaken computers and music as Apple’s main form of revenue. The iPhone and iPad combined now make up 68% of Apple’s entire revenue, compared to just 18% for what were (until the last couple of years) considered the main form of computers: desktops and “portables.” What’s more, music is now a relatively small part of Apple’s revenue – the iPod contributes just 4.6% and iTunes sales about 5.5%.
Specifically, the iPhone is responsible for nearly half of Apple’s revenue (46.6% to be precise). The iPad contributes 21.2% towards Apple’s revenue. Computers, both desktops and portables (MacBooks), contribute just 17.9% of Apple’s total revenue. It’s been no secret that iPhones and iPads are very profitable for Apple, but these figures ram home just how much the computing world has changed. Who would’ve thought even 5 years ago that computers and music combined would make up less than 30% of Apple’s revenue?
Article source: RRW http://feedproxy.google.com/~r/readwriteweb/~3/l5Ssh2JZA_4/iphones_ipads_are_nearly_70_of_apples_revenue.php