Hootsuite just added location to their social analytics dashboard with today’s acquisition of Vancouver-based start-up Geotoko. With Geotoko, information collected from check-in tools such as Facebook Places, Twitter, Gowalla and Foursquare will help brick-and-mortar businesses better track the location, sentiment and demographic of their audience, and customizable geosocial campaigns will monitor checkins, comments and photos. As the social web quickly evolves into the real-time, location-based social web, Geotoko offers a pretty amazing way to track everything as it happens through the already powerful Hootsuite.
Article source: RRW http://feedproxy.google.com/~r/readwriteweb/~3/VqrWT65Ji6g/hootsuite_acquires_location-based_marketing_tool_g.php