Tablet use has skyrocketed over the past year, so it makes sense that advertisers are flocking to these devices and platforms to reach consumers. Google tells us that in November 2011, AdMob saw 8 billion ad requests coming from tablets, an increase from 1 billion in December of 2010, and a 700 percent increase in the past year.
To put that number in perspective, AdMob sees nearly 3 billion ad requests a day globally. In May, Google introduced new formats for tablet ads, allowing advertisers and publishers to serve full-screen interstitial ads built with HTML5 on smartphones and tablets.
A few weeks ago, Google launched a number of new tablet ad formats, including ways to interact with a specific product, feature a collection of products or promote foot traffic to a specific store location.
In its mobile roundup post for 2011, Google revealed that AdMob saw a 440% growth in traffic from tablets in November 2011 compared to December 2010.
- ADMOB
Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps and YouTube. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing them with a rich source of information….
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AdMob is a mobile advertising marketplace that connects advertisers with mobile publishers. They allow advertisers to create ads, choose landing pages and target their ads with plenty of detail. Ads can be targeted to locations, carriers, phone platforms and phone manufacturers.
Ads can also be targeted to specific sites or you can browse their channel categories including categories like communities, contextual search, entertainment, etc. All ads are run on an auction-based pricing system. AdMob clients include ESPN, CBS, Geico…
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Article source: TechCrunch http://feedproxy.google.com/~r/Techcrunch/~3/dRbk-ONMAK8/