Daily Archives: July 27, 2012

Measure your brand’s effectiveness with The Social Media ROI Cookbook’s recipes

July 27, 2012
Measure your brand’s effectiveness with The Social Media ROI Cookbook’s recipes

Social media is now mainstream, but does it actually drive revenue? Altimeter Group, a research and advisory firm based in San Mateo, California, set out to answer that question by interviewing and surveying brands including the Coca-Cola Company, Starbucks, SAP, EMC and The American Cancer Society to understand their unique challenges, as well as...

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Why it makes sense for Apple to invest in Twitter

July 27, 2012
Why it makes sense for Apple to invest in Twitter

According to a report in the New York Times late Friday night, Apple has had talks with Twitter about acquiring a substantial stake in the company — on the order of hundreds of millions of dollars, the newspaper says, quoting “people briefed on the matter.” Although the report provides few details about how serious...

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Buddy Media, Nanigans, BLiNQ Build On Facebook’s New Ads APIs That Could Show Wall Street The Money

July 27, 2012
Buddy Media, Nanigans, BLiNQ Build On Facebook’s New Ads APIs That Could Show Wall Street The Money

Investors demand more revenue from Facebook, and Sheryl’s got just the APIs to give it to them. Over the last two days, three major ads tech partners have revamped their products with recently released Facebook APIs that allow brands to track and optimize for on-site conversions including app installs, buy home page ads and logout page...

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The NY Times reports Apple is considering investing “hundreds of millions” in Twitter!?

July 27, 2012

According to the NY Times, Apple might invest “hundreds of millions of dollars” in Twitter. The companies have reportedly been in talk for a number of months and an investment would value the social media giant at $10 billion. That’s up from an $8.4 billion valuation from last August. Sources said the two companies...

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Apple Might Invest In Twitter!

July 27, 2012
Apple Might Invest In Twitter!

Wikimedia Commons See Also CHART OF THE DAY: LinkedIn Is The Only Consumer Tech IPO That’s Doing Well By The Way, Facebook Is Now Worth $65 Billion, Not The “$50 Billion” Everyone Thinks… Google Fiber Is The Most Disruptive Thing The Company’s Done Since Gmail Apple might invest “hundreds of millions of dollars” in...

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By The Way, Facebook Is Now Worth $65 Billion, Not The ‘$50 Billion’ Everyone Thinks… (FB)

July 27, 2012
By The Way, Facebook Is Now Worth $65 Billion, Not The ‘$50 Billion’ Everyone Thinks… (FB)

Yahoo Finance Wrong! See Also LET’S BE CLEAR: Facebook Is A Great Company — It’s The Market’s Expectations That Were Ridiculous Starting From $0, Facebook Has Created The World’s Second Largest Mobile Ad Business In A Matter Of Weeks Facebook’s Mobile Ad Revenue: $500K Per Day There is a lot of confusion about one...

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By The Way, Facebook Is Now Worth $65 Billion, Not The "$50 Billion" Everyone Thinks… (FB)

July 27, 2012
By The Way, Facebook Is Now Worth $65 Billion, Not The "$50 Billion" Everyone Thinks… (FB)

Yahoo Finance Wrong! See Also LET’S BE CLEAR: Facebook Is A Great Company — It’s The Market’s Expectations That Were Ridiculous Starting From $0, Facebook Has Created The World’s Second Largest Mobile Ad Business In A Matter Of Weeks Facebook’s Mobile Ad Revenue: $500K Per Day There is a lot of confusion about one...

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Soulja Boy Takes On The iPad With His Ridiculous Tablet

July 27, 2012
Soulja Boy Takes On The iPad With His Ridiculous Tablet

Hop up out the bed…turn my tablet on? Rapper Soulja Boy has released a branded tablet with Tokova called the “Tiger Shark Soulja Boy Edition.” The tablet has a 7 inch screen, runs on Android and the speakers go hammer. Pause for a second and ask yourself: would I rather have a tablet designed...

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The Biggest Fanboy In Silicon Valley Just Paid $20K For Lunch With Joss Whedon

July 27, 2012
The Biggest Fanboy In Silicon Valley Just Paid $20K For Lunch With Joss Whedon

Cathy Brooks Brooke Hammerling and Joss Whedon Someone in Silicon Valley has a lot of money and is a secret fan of Buffy the Vampire Slayer. Or maybe Firefly. We can’t provide his name, but at a charity event for African nonprofit ThriveGulu Thursday night, PR maven Brooke Hammerling submitted a winning bid of $20,000...

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Bitly is working on an “Internet attention ranking engine” called Realtime

July 27, 2012
Bitly is working on an “Internet attention ranking engine” called Realtime

Bitly, the company that basically ushered the world into short links on sites like Twitter, is playing around with a new service, launching it under its “Bitly Labs” umbrella. It’s called Realtime, and is available at http://www.rt.ly Here’s what we know: Realtime (http://rt.ly) is an internet attention ranking engine, giving you powerful tools for...

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