Jack Donaghy does not use an Android.
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Last week, Apple revealed one of its biggest marketing secrets in federal court: The company relies heavily on free product placement in television shows and movies.
And Apple has a fascinating history of product placement, which it doesn’t like to talk about.
Bloomberg reports that Apple’s marketing chief, Phil Schiller, said that “One of Apple’s employees works closely with Hollywood on so-called product placement so its gadgets are used in movies and television shows.”
That one employee needs a raise.
Even though Apple has announced again and again that it doesn’t pay for spots, Apple products appeared in 891 TV shows in 2011 alone. According to Brandchannel, iDevices were in 40 percent of movie box office hits.
“Apple won’t pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads, and iPhones,” Gavin Polone, who produced Zombieland, Curb Your Enthusiasm, and more, told Businessweek. “It’s kind of a graft situation.”
From when Apple was more open with its movie tie-ins (Mission: Impossible was very public) to seemingly random placements (the iPad starred in a Modern Family episode the day before its release with supposedly no prompting from Apple), here are Apple’s most interesting product placements.
Did we miss something cool? Let us know in the comments.