Inside Sales Raises $4 Million For Big Data Analytics Sales Force Automation Technology

August 10, 2012

443215_insidesalescomLogo

Inside Sales has raised $4 million from Hummer Winblad in a Series A Round that the
company will use to grow its big data analytics sales force automation (SFO) technology. Joining in the round were Josh James, co-founder and former CEO of Omniture.

Mark Gorenberg, managing director, Hummer Winblad, said before the funding, the company was profitable and had not taken any investment. He said the company reminds him of Omniture, which the firm funded under similar circumstances. Omniture was also profitable when it accepted its investment. Omniture was acquired for $1.8 billion in 2009 by Adobe Systems.

Inside Sales serves small and medium sized companies. It uses predictive analytics to help serve inside sales professionals. Its algorithms are designed to tell the sales professional who to contact, when to contact and how to tailor the message for the sales target.

The company has increased its employees from 65 to 140 people. In the past several months the company has increased from 600 to 900 customers. It has recently started expanding into the enterprise market by adding customers such as Dell and ADP.

Inside Sales is one of a growing number of startups to come out of Utah. The company is based in Provo, also where Qualtrics, the online marketing intelligence company is located. Qualtrics raised $70 million in capital earlier this year from Accel Partners and Seqouia Capital. Omniture was originally from Orem, Utah.

Competitors to Inside Sales include Marketa and Eloqua, which had its IPO earlier this month.




  • INSIDESALES.COM

InsideSales.com is the leading provider of cloud based sales intelligence and productivity software for inside sales professionals.

InsideSales.com was the first company to combine dialer technology in a hosted CRM, dramatically increasing productivity for Inside Sales departments and outbound call centers. Its PowerDialer platform with Predictive 2.0 capability does not abandon calls like traditional predictive dialers, and actually increases sales results over older technology by actually predicting who and when to call.

InsideSales.com pioneered the Lead Response Management (LRM) industry…

→ Learn more

Tags:

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Like Box

- Facebook Members WordPress Plugin

Links

  • 4 Hour Workweek Blog
  • All Things Digital
  • Beyond The Pedway
  • Business Hackers
  • Entrepreneur.com
  • Fast Company
  • Gigaom
  • Hacker News
  • Jonathan Fields
  • Mashable
  • Mixergy.com
  • Read Write Web
  • Seth Godin's Blog
  • Startup Nation
  • TechCrunch
  • The Next Web
  • Venture Beat