Mark Zuckerberg’s numbers are going in the wrong direction.
See Also
If there’s one thing Facebook has done consistently since its founding in 2004, it’s grow, grow, grow.
So any sign that it’s not doing that will likely alarm Wall Street.
A new report from Citi analyst Mark Mahaney notes that according to ComScore, Facebook’s unique visitors in the US dropped by 6 percent year over year, following a 1 percent drop in July.
“This marks the first material decline in traffic to Facebook we’ve seen to date,” Mahaney wrote in his note to clients.
But ComScore’s Andrew Lipsman says that the drop isn’t cause for worry.
“The decline is due to a US-wide change in our weighting methodology based on newer US Census data,” Lipsman told Business Insider in an email. “The decline is due to that, not organic reasons.”
We asked Facebook for comment and haven’t heard back yet.
Update: We added ComScore’s explanation for the drop in Facebook’s numbers.