At E3, we had the opportunity to talk with Martin Rae, who is the President of the Academy of Interactive Arts and Sciences, an industry group akin to the more well-known Academy that puts on the Oscars. The idea is the same, but the industry is younger, and although their conventions and yearly awards are less well-known, they are gaining popularity and are part of the growing movement towards integrating games with more mainstream media.
I was curious to see how Rae and the Academy think the industry is changing, since we’ve gone from a time of far more straightforward gaming (i.e. the well-crafted ride of Half-Life) to things like Foursquare and Farmville, which blend with real life. I also wanted to hear what he thought of the success of indie hits like Minecraft and Limbo. When games with teams numbering in the single digits can outsell $40 million titles, what does that say?
Check out the whole interview video inside.
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