Video: Douglas Rushkoff on Program or Be Programmed

June 10, 2011

First you must understand your target audience. If you’re developing applications forkids you must make the application easy to use and easy to understand. For example,consider eliminating text labels, popup menus, etc.When I started developing “My Little Artist” the hardest task for me was to create thebrush icons. The easiest way was to make text labels. But if a kid can’t read or even if hecan read, can he really understand what I mean by calling a brush “fur”? I think I found agood solution–to draw on icons, things I can draw with that brush. Another benefit ofnot using labels is globalization of the application. There is nothing to translate. And anykid, from any country can use this application. No matter which language he speaks.

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