Advertising to Facebook Fans Improves Conversions, Says Study

June 12, 2011

The cost of converting people to sign-up for events, purchase products and register for services decreases considerably when businesses run Facebook advertisements that target existing fans, as opposed to non-fans. Registration acquisition costs can be 44% cheaper, while event sign-ups cost 33% less and purchases are 15% cheaper to achieve.

This is according to a recent blog post on Inside Facebook, who was privvy to data from the social advertising agency TBG showing these results. Over the course of a thirteen-client, 4.1 billion ad impression study, TBG found that targeting Facebook fans was more effective than targeting non-fans when it comes to these specific types of conversions.

Article source: RRW


Leave a Reply

Your email address will not be published. Required fields are marked *


Like Box


  • 4 Hour Workweek Blog
  • All Things Digital
  • Beyond The Pedway
  • Business Hackers
  • Fast Company
  • Gigaom
  • Hacker News
  • Jonathan Fields
  • Mashable
  • Read Write Web
  • Seth Godin's Blog
  • Startup Nation
  • TechCrunch
  • The Next Web
  • Venture Beat
Plugin from the creators of Brindes Personalizados :: More at Plulz Wordpress Plugins