Early adopters may love to check in at nightlife hotspots on Foursquare and Facebook Places, but what might location technology look like once it moves into the mainstream? Fast-growing startup Life360 is aiming for that mainstream market and has interesting plans. The company offers a free app for family members to track each other’s locations.
The in-part Google-financed startup announced a big jump in growth this Spring when a wave of media coverage lead it from 1 million users to 2 million in just 10 weeks. Now the company tells us it’s hit 3 million in 9 more weeks and this week it announced a big new feature: carrier-level location tracking of any phones, including feature phones, for free. Life360′s plan is to undercut the market on location data, scale up fast with a fremium model and then build its business with value-added services that incumbents in industries like home security and insurance are offering today with super-high margins.
Article source: RRW http://feedproxy.google.com/~r/readwriteweb/~3/6MW1c3SM2-Y/how_life360_plans_to_turn_its_millions_of_free_mob.php