The International Olympic Committee (IOC) has said that athletes competing at next year’s Olympic Games, held in London, will be able to post updates on their experiences on Twitter, providing they don’t tweet commercially to promote products or services, Reuters reports.
Utilising guidelines issued by the Australian Olympic Committee, the IOC has said it “”actively encourages and supports athletes … to take part in ‘social media’ and to post, blog and tweet their experiences”. However, both blog posts and Twitter users must write their updates in the first-person and not report on events in the style of a journalist.
All posts and tweets must not contain foul language or adult images, or athletes could face expulsion from the games.
The ruling comes after many athletes attempts to chronicle their experiences in Beijing, which blocked the publication of images at venues, but in relaxation in rules athletes are encourages to upload photos to social media sites but must not be sold or distributed by other means.
Video and audio captured inside venues remains banned due to online and television licensing, which is one the IOC’s main revenue sources during the Games.
Article source: TNW http://feedproxy.google.com/~r/TheNextWeb/~3/D2L8_PRYozE/