How to Unlock the Mighty Eagle at Barnes Noble
With GPS, when gamers play Angry Birds Magic in certain locations, “magic happens,” explained Ramine Darabiha, Product Manger for the game at ReadWriteWeb’s 2WAY Summit earlier this month. But not every location will be magic, he said, only those that “make sense” for the brand.
That’s why BN is the first location to be transformed into a “Magic Place,” as these special locations are called. It can promote Angry Birds both on its Nook Color e-reader and within its store, through merchandise displays.
In order to unlock the free Mighty Eagle character, gamers have to play Angry Birds Magic on the Barnes Noble Nook Color while visiting one of the company’s 700 bookstores across the U.S. The Nook version of the game is available for $2.99 in the Nook’s app store and can be played over BN’s free in-store Wi-Fi.
In addition, BN will capitalize on their new partnership by offering Angry Birds-themed games, toys and other merchandise for sale and will offer free stickers and temporary tattoos to Angry Birds fans who visit the store.
More to Come, via NFC
This is just the first of many partnerships for Rovio. Other rewards will be enabled through the use of NFC, a short-range wireless frequency that enables data transfers over short distances. With NFC, you just tap or wave your phone over a sticker, tag, poster, object in order to enable a connection.
For NFC work, it has to either be built into the phone itself, or added on afterwards, via a case or microSD card. However, for its use with Angry Birds, it’s possible that you could simply place an NFC sticker on your phone to let the “magic” to happen.
Rovio previously said that the NFC features would be limited at first to Nokia’s devices, but would roll out to all other NFC-enabled phones soon. Currently, this is a short list, including Google’s Nexus S, some variants of the Samsung Galaxy S II and the upcoming BlackBerry Bold phones (9900/9930), among others.
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